“WeLoveCycling” – Under this motto, Primeo Energie has been a main sponsor of the Tour de Suisse for several years. But this partnership goes far beyond mere sponsorship.
Primeo Energie is the main sponsor of the Tour de Suisse, Switzerland’s largest cycling race. A logical choice for the company, whose goal is to increase the visibility of the Primeo Energie brand across Switzerland—among existing customers, partners, and potential employees. “At the same time, we wanted a sponsorship that aligns with our cooperative values and our vision, ‘We bundle energy,’” explains CEO Cédric Christmann. “Cycling is full of energy, it is a team sport, and the bicycle is a popular mode of transport in both Switzerland and France. The Tour de Suisse embodies these aspects better than almost any other event.”
Primeo Energie CEO Cédric Christmann (left) at the award ceremony
The connection between Primeo Energie and the Tour de Suisse is evident not only in their shared dynamism and teamwork but also in their commitment to future technologies and sustainability. “Our vision, ‘We bundle energy,’ is also reflected in our partnership with the Tour de Suisse: together, we unite our strengths to make this outstanding event possible,” says Christmann. While Primeo Energie brings together various sustainable energy solutions, the Tour de Suisse channels the energy of cyclists onto the roads. Their shared commitment to sustainability further strengthens this bond: the Tour de Suisse aims to become the most sustainable cycling race in the world, while Primeo Energie is working towards CO₂ neutrality by 2040.
Reto Schaltenbrand, responsible for sponsorship at Primeo Energie, highlights the particular significance of cycling, which was also a key reason for the company’s involvement in the sport: “Cycling is one of the most accessible and popular sports, enjoyed by young and old, families, and retirees alike. Bicycles are an integral part of everyday life, and e-bikes are booming. That’s why we support not only the Tour de Suisse but also other cycling events such as the Tour de Romandie, the Tour Alsace, and the Women’s Cup.” In addition, Primeo Energie promotes local cycling initiatives, including the Trail Center in Aesch, the Basel Bike Festival, and various cycling clubs.
For Christmann, the Tour de Suisse is not only a sporting highlight but also an opportunity to see Switzerland from a new perspective. “This event is one of the biggest sporting spectacles in the country and, beyond the excitement of the competition, offers a fantastic chance to rediscover Switzerland.”
