2024

Become a partner

Welcome to the Tour de Suisse – your chance to be part of the biggest cycling race in Switzerland! Discover a wide range of opportunities to present your company in a unique environment.

Your benefits

  • 1 Mio. Fans
  • 67.8 Mio. TV reach
  • 2,392 hrs broadcast time
  • 230 Mio. reach
  • mega trend
  • 282 million reach through online articles
  • Swissness
  • Sustainability concept

Tour de Suisse is the largest annual sports event in Switzerland and is highly relevant because cycling is a growing trend: 42% of Swiss people cycle. The Tour de Suisse attracts this passionate and dynamic target group. As a partner, you benefit from the unique Swissness factor and a partnership that guarantees excellent value for money.

Sponsorship packages

Take the opportunity to present your company on one of the biggest sports events in Switzerland. With our diverse sponsorship packages, we offer tailor-made solutions for every company size and sector.

Choose from different levels of our sponsorship program: Premium Partner, Prime Partner or Supplier. Each level offers unique benefits and opportunities to present your brand to a broad and enthusiastic audience.

We will be happy to advise you at any time. You can find our contact details below.

Advertising column

Your product on the fast lane!

Benefit from…

  • one million spectators along the route.
  • 250,000 possible direct contacts.
  • … an increase in awareness of your brand through the distribution of coveted give-aways.
  • … the long-standing tradition and popularity of the advertising column.
  • our offer to take over the planning of your advertising column vehicle in order to save important internal resources.

Village

Your brand at the center of cycling fever!

Benefit from…

  • …a high number of visitors and the unique opportunity to present your brand to a wide audience.
  • personal interaction with existing or potential customers.
  • sampling and sales opportunities by presenting your product or service and increasing your sales directly on site.
  • Individual design options for your Village stand to set you apart from the rest.
  • our offer to take over the planning of your Village stand to save important internal resources.

Kids World

Supporting the youngest cycling talents together!

With the help of our partners, we offer exciting bike courses for children and teens to get them excited about cycling. With the support of our experienced supervisors, participants can get a taste of cycling and familiarise themselves with various disciplines.

The Kids World, located near the start and finish area, is an attractive attraction for families at the weekends. As a partner, you support an environment in which children can playfully improve their skills and discover the joy of cycling.

Help shape the future of cycling and present your brand as a promoter of health, exercise and fun!

Customer or Team events

Impress your team or your customers with a special kind of event.

Develop your customer relationships or strengthen team spirit in a relaxed yet exclusive environment. The Tour de Suisse evokes emotions and offers an incomparable opportunity to say thank you to various groups of people.

Our basic package provides the framework for an unforgettable experience, while bookable additional services make it possible to adapt your event perfectly to your individual requirements.

Secure your place in our VIP area to experience the Tour de Suisse in a special way!

Questions about our sponsoring packages?

Questions about the advertising Column, the village or our Vip offer?