The Tour de Suisse is a fantastic sporting event for both young and old, and the traditional Bank WIR is the savings and pension bank for all those in Switzerland. It’s therefore no surprise that these two have found each other and climbed into the saddle together: Bank WIR will be a premium partner of the Tour de Suisse from 2023 to 2025. What’s more, the bank is sponsoring the King and Queen of the Mountains jerseys. There’s a reason for this because, just as the racing cyclists scale hills and mountains, the coopera-tive bank sets the pace when it comes to interest rate rises on savings and pension ac-counts.
By entering into sports sponsoring, Bank WIR wants to increase its visibility amongst the general public. It has been known as an SME bank with its own complementary currency, WIR, since 1934. It has also been extremely successful in CHF business with top conditions for the general public – including mortgage offers – since the turn of the millennium. The latest example is the “Sparkonto plus” (Savings account plus) with an interest rate of 1.80%. The pillar 3a solutions Terzo and Viac are also amongst the top offers in the pension field.
During the Tour de Suisse, Bank WIR will be represented by various advertising efforts in the start and finish areas. These include perimeter advertising, inflatables, arches, a promotional tent in the Tour de Suisse village, mobile sampling campaigns and two support vehicles in the publicity cara-van.
Various hospitality programmes are also a key element. Bank WIR will use these on each racing day with invited customers for live experiences and networking. Of course, all cycling fans are welcome in Bank WIR’s unmissable red promotional tent. Make sure to look out for the support vehicle in the publicity caravan passing out drinking bottles.
As sponsor of the King and Queen of the Mountains jerseys, the stages with the highest elevation gains are particularly important to Bank WIR. This includes the hardest of the three difficult mountain stages. It runs across 220 kilometres from Fiesch via Furka, Oberalp and Albula to La Punt in En-gadin on 15 June, with 4700 metres of elevation gain to be tackled in the process! The King and Queen of the Mountains jerseys will be awarded after each stage during the award ceremony. Who ultimately wins the overall King and Queen of the Mountains titles will be determined in the men’s race on 18 June in Abtwil and the women’s race two days later in Ebnat-Kappel. Join us there!
